100% Natural &
Organic
Grown with care, free from harmful additives.
Direct from
Farmers
Straight from the fields to your plate, no middlemen.
No Chemicals or Preservatives
Pure rice with nothing artificial added.
Packed Fresh with Aroma Intact
Sealed to lock in freshness and flavor.
Healthy &
Affordable
Nutritious rice at a price everyone can enjoy.
About Fragrant Organics
At Bookmed, a Bengaluru-based startup, our vision is simple: make safe, healthy, and natural food accessible to everyone. With our flagship brand – Fragrant Organics – we bring back the forgotten treasures of India’s kitchens. For centuries, fragrant rices, pure oils, and aromatic spices were reserved for the royalty. Today, we make them affordable and available for every household.
Fragrant Rices
India is home to rich, aromatic rice varieties, traditionally grown with natural care. Unlike bland commercial options, our grains bring back the true fragrance and joy of rice to your meals.
Cold-Pressed Oils
Our oils are cold-pressed, chemical-free, and minimally processed—preserving natural nutrients, antioxidants, and rich flavor for healthier meals.
Whole Spices
Naturally grown with biofertilizers and biopesticides, our spices are rich in oils and minerals. Their aroma escapes even unopened packs — proof of purity and strength.
Product Categories
Aromatic Rices
Traditional basmati & jeera rice varieties – naturally fragrant, fluffy, and full of nutrition.
Whole Spices
Featured Products
Fragrant Organics – Jeera Rice
Everyday rice with strong aroma & non-sticky texture. Pairs well with dals, curries, and veggies.
Source of energy
Easy to digest for all ages
Gluten free
Low in fat, cholesterol-free
Fragrant Organics – Jeera Rice
Everyday rice with strong aroma & non-sticky texture. Pairs well with dals, curries, and veggies.
Source of energy
Easy to digest for all ages
Gluten free
Low in fat, cholesterol-free
Fragrant Organics – Pure Ghee
Boosts energy and supports overall vitality
Enhances flavor and aroma of your meals
Acts as a natural nourishing massage oil
Reduces inflammation and aids digestion
Fragrant Organics – Sunflower Oil
Rich in Vitamin E for healthy skin and cells
Supports heart health
Fights inflammation naturally
Helps lower bad cholesterol
Fragrant Organics – Green Cardamom
Adds natural aroma and flavor to dishes.
Aids digestion and freshens breath.
Known for antioxidant and detoxifying properties.
What Our Customers Say About Us
The basmati rice smells divine – it feels like restaurant quality at home!
– Priya, Bangalore